Automatgenererad bild.
Published

18 June 2012

Mistra Future Fashion

WHAT IS THE CHALLENGE?

The fashion industry is global and far-reaching. The consumption of clothing continues to increase at a fast pace. At the same time, clothes are not recycled to any great extent. The lifecycle of our clothing affects people and the environment, especially the climate and water. To create change our consumption patterns are a decisive factor. The fashion industry has an important role in achieving a more sustainable society*, and the Swedish fashion industry can take a leading role in these issues.

HOW CAN THE PROGRAMME CONTRIBUTE TO A SOLUTION?

The research consortium comprises scientists from Chalmers University of Technology, Copenhagen Business School, Stockholm School of Economics, Innventia, the University College of Arts, Crafts and Design in Stockholm, Malmo University, RISE Research Institutes of Sweden AB, Swerea IVF, the University of the Arts London. In addition, H&M, SOEX, Fabric Retail Global AB, F.O.V. Fabrics, I:Collect, Kiram AB, Myrorna, Stockholm County Council and Sodra.

For us sustainable development is an integral part of operations, just like fashion and quality at the best price.
Henrik Lampa - Director of CSR for Product at H&M

With a consortium representing such a broad range of expertise, the research programme has all the potential to reach its goal: a systemic change within the Swedish fashion industry that leads to a more sustainable development within the fashion industry and society. This in turn will strengthen the competitive advantage of the fashion industry.
Large companies like H&M and other fibre, textile and fashion-related businesses and organisations will also be involved in the research. That will help boost the impact of the programme.

The programme has four main areas of research and projects:

  • Changing markets and business models towards sustainable innovation within the fashion industry
  • Clarifying sustainable fashion
  • Combining the design process with other processes for sustainable textiles and fashion
  • Working towards ecologically adapted textiles, materials and processes
  • Reusing, recycling and end-of-life issues
  • Fashion for the public sector
  • Sustainable consumption and consumer patterns
  • Policy instruments

WHO WILL BENEFIT FROM THE RESULTS

The programme is expected to yield recommendations and strategies for achieving a systemic change in the fashion industry; new design tools; new, more sustainable textile fibres; new high-grade products and a framework for policy instruments and industry-wide agreements for a more sustainable fashion.

Together the results will make the Swedish fashion industry more competitive by turning sustainability into a competitive advantage.

*A sustainable society implies social, economic and environmental sustainability.

Facts

Programme period:
2011-2019

Resources:
Mistra will invest SEK 80 million

Programme host:
RISE Research Institutes of Sweden AB

Programme director:
Sigrid Barnekow

Chair of programme board:
Nick Morley

Contact at Mistra:
Malin Lindgren

Website:
Programme websiteexternal link, opens in new window

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