Automatgenererad bild.
Published

14 March 2016

Fast fashion can be sustainable with new materials

Is ‘fast fashion’ a fair appellation, when a polyester top made from fossil raw materials takes 200 years to decompose? In a new video podcast, Rebecca Earley of University of the Arts London, a Mistra Future Fashion researcher, expresses her view of how the fashion industry can become sustainable.

People seem to want to consume fashion rapidly and be able to change their style to follow new trends. Yet many garments are now made of ‘slow’ materials that demand a high volume of resources to make and last far longer than the ephemeral fashion trends.

Nonetheless, the fashion industry can become sustainable. A person who knows how it can do so is Professor Rebecca Earley of University of the Arts London, who carries out research in Mistra Future Fashion on design processes and sustainability.

In a new video podcast, Earley discusses fashion and the environment with other experts. They include Elin Frendberg, a member of Mistra Future Fashion’s board and CEO of the Swedish Fashion Council. She and the weekly paper Veckans affärer are the joint creators of the video podcast, which is about fashion and business.

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